One unique strength social media influencers have is the ability to. The study aimed to explore the definitions and principles of social media influencers (smis) and investigate their role as a marketing strategy. A systematic literature review was conducted. Sep 10, 2019 · brands now pour billions of dollars into partnering with people who can reach audiences on platforms like instagram and youtube — whether they're advertising a. Aug 7, 2024 · the study examined the rise of social media influencer marketing and new instagram celebrities, along with mechanisms that make them appealing to customers.
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