Influencer Marketing Fraud Allegations Surface

Sep 1, 2023 · fraud is a crime when you deceive someone for personal gain. And influencers can be hit with fraud claims. In december of 2022, the sec charged eight social media influencers. Apr 11, 2023 · influencer fraud is a growing concern in the digital age, but it doesn't have to spell doom for the industry. By fostering a culture of transparency, authenticity and due diligence,.

Using social media influencers to promote brands and products is becoming a taken for granted marketing practice. In this article, the authors took a critical stance to raise the awareness of.