Betrayal And Scandal: An Influencer's Bitter End

The findings of belinda kintu and karim ben slimane and determinants listed in this article offer managers a starting point when handling scandal and spillover caused by negative publicity. Oct 1, 2021 · in the current study, we found that influencer betrayal after an influencer transgression scenario negatively affects the follower's parasocial relationship with the. Understanding audience sentiment is.

The findings of belinda kintu and karim ben slimane and determinants listed in this article offer managers a starting point when handling scandal and spillover caused by negative publicity. Oct 1, 2021 · in the current study, we found that influencer betrayal after an influencer transgression scenario negatively affects the follower's parasocial relationship with the. Understanding audience sentiment is.

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